More than 25 participants completed the hands-on learning experience on beef quality at the West Texas Beef 706 held at Sul Ross State University in Alpine. The checkoff-funded program is presented in cooperation with Texas A&M AgriLife Extension and is part of the Beef Quality Assurance (BQA) program in Texas. Beef 706 offers insight into management and marketing for profitability, low stress cattle handling, quality and yield grading, beef taste profiles and branded beef programs. BQA programs in Texas encompasses an array of educational activities aimed at the consistent production of high quality beef products raised or fed in Texas.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.