Twenty students from across the Lone Star State attended the Texas Youth Cattle Conference in South Texas. Members of junior cattle breed associations, Texas 4-H, and Texas FFA Association were selected to attend the conference through an application process.
“This is a unique opportunity for us to engage the next generation of leaders,” said Steven Lastovica, Texas Beef Council (TBC) board chairman and cattleman from Salado. “The conference provides first-hand experiences, a chance to learn from industry experts, and ultimately become advocates for the beef community.”
The conference took students on a four-day journey of learning and experiencing the Texas beef community from pasture to plate. The destinations visited along the way included foodservice distributors, processing plants, foodservice establishments and classroom workshops. Students participated in an advocacy workshop, beef quality assurance training, ruminant nutrition workshop, and beef carcass evaluation and fabrication.
“The goal is to reach youth who have a desire to expand their knowledge and explore the many aspects and roles of the beef community,” said Victoria Heller, TBC industry outreach manager. “Each year we continue to have exceptional students attend the checkoff-funded conference. It’s exciting and rewarding to see the impact they’re making.”
Attending the 2018 Texas Youth Cattle Conference: Ashlynn Sturgeon, North Zulch; Audrey Nolan, Gilmer; Brandon Wilkes, Pittsburg; Cassidy Jones, Beaumont; Cheyenne Byrer, Elgin; Weston Reynolds, Lufkin; Emma Travland, Fredericksburg; Jake Cannon, Centerville; Jaxon Yates, Paradise; Kate Kibby, Bastrop; Keelie Wendt, College Station; Kelsey Bordovsky, Riviera; Kennedy Marshall, Nacogdoches; Lindsey Dube, Thorndale; Logan Goudeau, Hungerford; Brook Nervig, Roscoe; Nathan Barnett, Normangee; Sam Barnett, Florence; Seth Murphree, Friona; and Taylor Swonke, Franklin.
To learn more about your beef checkoff-funded investment, please visit TexasBeefCheckoff.com or call 1-800-846-4113.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.