The Texas Beef Council (TBC) was on hand for the annual Texas Parent Teacher Association multi-day conference and expo held in Dallas. More than 2,000 school nurses, school wellness coordinators, parents, teachers and active community leaders visited the TBC exhibit booth where they received complementary checkoff-funded resources. TBC shared tips for building a healthier lunchbox and gave attendees ideas on how to include high quality protein like beef, to help give children the nutrients required to get them through the day.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.