The Texas Beef Council (TBC) is hosting a community wide 30 Day Protein Challenge with Austin Fit, San Antonio Fit, Austin Aquatics and Sports Academy, the Steiner Ranch community and several food and fitness bloggers. Within each community TBC selected group leaders that serve as Protein Challenge coaches and will encourage their group to sign up and complete the 30 day challenge through emails and Facebook communications. The 30 Day Protein Challenge is a simple, step-by step way to help you get the right amount of high quality protein each day to build muscle and reduce body fat. By shifting the way you think about protein and making easy changes over the next 30 days, you can start feeling the positive effects of eating 25-30 grams of protein for breakfast, lunch and dinner!
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.