Texas Beef Council Debuts New Logo

Posted by Misty Martin on April 10, 2018

AUSTIN, TX – The Texas Beef Council (TBC) is proud to unveil a new logo designed to impact and connect with both consumer and beef producer audiences. The logo aligns checkoff communications with consumer-driven marketing for stronger brand recognition and promotion of everything it means to be a Beef Loving Texan.

“When Texas cattlemen and women see the Beef Loving Texans logo, they should feel pride and ownership in knowing that is their Texas checkoff at work,” said Steven Lastovica, vice chairman of the TBC board and cattleman from Salado. “Expect to see more cross-promotion and integration to strengthen our message.”
The new logo incorporates the verbiage “Texas Beef Council” positioned beneath the prominent “Beef Loving Texans” logo block. The minor adjustment allows TBC to enhance branding efforts across all audiences.
“We’re building brand awareness and equity in Beef Loving Texans by connecting Texans with local, Texas-specific content,” said Rachel Chou, TBC senior manager of consumer communications. “Research has shown consumers better engage and connect to messages with a local angle and Beef Loving Texans provides the opportunity to better connect on a personal and emotional level. The inherent pride, heritage and tradition shared by Texans is the perfect trifecta opportunity for our brand to gain affinity among our audiences.”
Beef Loving Texans is TBC’s consumer marketing initiative funded by the beef checkoff. This brand’s purpose connects consumers to the beef they love and the farmers and ranchers who raise it. Beef Loving Texans is a community built around Texas pride, heritage and our shared love for beef. Beef Loving Texans works to inspire mealtime solutions that create special moments and balanced lifestyles with beef.

Unique recipes, stories, cooking tips and expert nutrition information can be found at BeefLovingTexans.com. For information on beef checkoff-funded programs, please visit TexasBeefCheckoff.com or call 1-800-846-4113.


The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.