Texas Beef Checkoff Unveils New Consumer Website

Posted on September 30, 2015

AUSTIN, TX – Txbeef.org has a fresh new look complete with eye-catching food photography, mouth-watering recipes and a section dedicated to Texas stories.  The Texas Beef Checkoff has refreshed the consumer-facing website in efforts to reach audiences with renewed Texas-specific content and inspiring stories about Texans.  

 “The new website design and content was driven by consumer research and web user trends,” Rachel Chou, Senior Manager of Consumer Communications at the Texas Beef Council (TBC) said.  “We have a unique opportunity here in Texas to proudly define our identity and own powerful Texas-specific content that resonates with our target Texas consumer.  We believe we can foster a great relationship with those who are purchasing beef and cooking it for their families by having a strong online presence, providing relevant content and evolving with the digital world.”

The fully-responsive site is user-friendly, easy to navigate, and establishes TBC as the go-to resource for everything beef.  Visitors will find unique Texas-specific recipes and content that sets txbeef.org apart from existing recipe sites. 

 The ‘Texas Stories’ section gives visitors an inside look into the lives of Texas ranchers, athletes and restaurateurs.  The likes of Tom Perini and the historic RA Brown Ranch can be found here.  Three documentary-style videos featuring Texas ranching families anchor the page followed by true tales of beef-loving folks from across the Lone Star State.

 “Sharing stories of Texans connected to the beef community is an honor and privilege,” Austin Brown III, Beeville cattleman and TBC board chairman said.  “It’s easy to forget the faces and stories behind our product.  Our website is the best opportunity for us to reach millions and share those stories that encourage a strong connection to Beef Loving Texans across our great state.”


The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.