Beef was the star during the Family, Career and Community Leaders of America (FCCLA) Regional Mystery Basket culinary competitions in Waco and Galveston. The Texas Beef Council (TBC) was on hand were more than 70 students competed for a chance to advance to the state competition. Beef was utilized as a mystery ingredient at the competitions. Educating and engaging the next generation of culinary professionals is a key factor in growing beef demand.
Beef in the Classroom
The Texas Beef Council (TBC) hosted two culinary training sessions for more than 40 students from Round Rock’s Cedar Ridge High School and The Art Institute of Austin. The sessions included presentations on beef production systems and the pasture to plate lifecycle. Students also participated in a beef cutting demonstration and enjoyed sampling various beef cuts.
Beef Team Texas
More than 400 BEEF Team members participated in races across the state showcasing beef and the benefits of including it in their diet. The checkoff-funded team participated in races in Galveston, Houston, Austin, Fort Worth, Woodlands, Dallas and Katy. With more than 1,000 members, the BEEF Team appears in runs, triathlons and cycling events throughout the year.
Informing Safety Decisions through Research Results
The checkoff’s safety research program has released 10 new project summaries online for recently completed research. Safety continues to be one of the key demand drivers for beef. To meet consumer expectations, the beef industry must continue to improve the real and perceived safety of beef products. This research focused on generating original, scientific-evidence to understand the development of antimicrobial-resistance prevention reductions of E. coli and Salmonella, and reports that provide a better understanding of Salmonella in the pre-harvest environment. To access these project summaries, visit BeefResearch.org.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.