The Texas Beef Council returned to the State Fair of Texas and invited fair-goers to experience the Beef Loving Texans interactive grilling themed booth. Throughout the fair, TBC encouraged thousands of visitors to take the ‘What Kind of Beef Loving Texan Are You?’ quiz and share photos captured at the Beef Loving Texans photo booth. The State Fair of Texas provides consumers an opportunity to further engage with Beef Loving Texans. Promotional events aim to remind consumers of shared moments around beef and provide information on beef nutrition, grilling and cooking.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.