The Texas Beef Council (TBC) recently hosted 11 registered dietitians for a farm to fork tours held in the Fort Worth area. The tour began with attendees learning more about beef nutrition through presentations covering the evolution of lean beef, beef’s nutrient profile and a summary of beef nutrition research. Experts in animal and meat science also presented a beef industry overview covering the production process from pasture to plate prior to the group touring the ranch. The Texas Beef Checkoff Program continues to invest in demand-building programs such as farm to fork experiences.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.