New Leadership Represents Texas Cattle Producers on Texas Beef Council Board

Posted by Misty Martin on November 16, 2016

AUSTIN, TX – The Texas Beef Council’s (TBC) newly elected board of directors began the new fiscal year leading the state’s producer-run beef marketing organization. The TBC board of directors consists entirely of beef producers providing representation of the state through organization affiliation. In addition, the board may elect two directors at large, without nomination by a qualified organization, to round out the board with equitable geographic and sector representation.

Jason Beyer of Stephenville is the newly elected chairman of the TBC board representing the packers. Beyer is the co-owner of ABF Packing Ltd., Farm to Market Food, Kennedy’s Sausage Company and Beyer Ranch. Additionally, he raises Holstein dairy cattle, is a foundation representative for Southwest Meat Association, a livestock auctioneer, and an order buyer for Holstein replacements.

“It’s an honor to serve and lead this organization in my new role as chairman,” said Beyer. “Texas cattlemen and women should know their state and national beef checkoff programs are working hard to help build beef demand and help them be profitable.”

Ryan Moorhouse of Hartley will represent the Texas Cattle Feeders Association on the TBC board and is the newly elected vice chairman.

Joining Beyer and Moorhouse on the executive committee are Bryan Forester, representing the Livestock Marketing Association of Texas; Dan Shelton, representing Texas Farm Bureau; and outgoing chair, Austin Brown III, representing Texas and Southwestern Cattle Raisers Association. The executive committee acts for the entire board on matters that require action between regularly scheduled meetings for the full 20 member board.

The TBC board establishes the budget and ultimately decides which demand building programs receive checkoff funding collected under the national Beef Checkoff Program. Directors can serve up to six consecutive one-year terms on the TBC board.

“The Beef Checkoff Programs allows Texas beef producers to decide where their checkoff dollars are invested in the areas of promotion, research and education,” said Beyer. “I’m confident in our board’s vision and strategic plan that will be implemented throughout fiscal year 2017.”


The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit or call (800) 846.4113.