Beef’s nutritional attributes were showcased during lunch and learn presentations in Waco, Killeen, Temple and Austin. A lunch and learn program is a training or presentation session facilitated by an organization to employees during the lunch hour. The Texas Beef Council (TBC) partnered with the American Diabetes Association and Seton Diabetes and Nutrition Center to share information about diabetes prevention and the healthy role beef plays in the diet to employees while they enjoyed a healthy and delicious beef lunch.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.