The Texas Beef Council (TBC) recently presented an informative seminar to more than 50 educators at the Hospitality Educators Association of Texas (HEAT) annual conference held in Austin. TBC also hosted a showing of the True Beef film for more than 100 attendees. HEAT consists of secondary educators who are teaching hospitality and tourism programs in the state of Texas. TBC works with educators throughout the year to provide beef resources for the classroom.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.