The checkoff’s "Beef. It's What's For Dinner." website has launched two new landing pages for consumers. The Family Mealtimes page focuses on family meals and how to incorporate more vegetables into your child's favorite beef dishes. This page came out of a beef checkoff-funded market research study, where 6 in 10 parents said they wished they could use more vegetables in their family meals, and 8 in 10 parents said they liked the idea of including more vegetables in their family meals. The No Recipe-Recipe video landing page serves as a one-stop shop for all of our recipe inspiration videos, making it easier for consumers and visitors to access BeefItsWhatsForDinner.com to view all of our delicious beef videos in one place.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.