The Texas Beef Council (TBC) recently hosted a group of 10 Caribbean chefs and importers for a Texas BBQ crawl and pasture to plate tour of the beef industry. In partnership with the U.S. Meat Export Federation (USMEF), the checkoff showcased the quality, safety and potential profitability of U.S. beef to the group that represented restaurants and foodservice outlets in Aruba, Turks and Caicos Islands, Curacao, Grand Cayman, Bahamas and St. Lucia. The Texas Beef Checkoff leadership has long recognized the importance of international market development.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.