More than 475 Texas BEEF Team members represented the powerful protein they love at runs, triathlons and cycling events in Wimberley, Austin, Lubbock, Katy, Cedar Park and Pflugerville. Team members were seen wearing their “Fueled by Beef” gear and showcasing how beef can fit into healthy diet and lifestyle. The Texas BEEF Team is a grassroots checkoff-funded program with more than 1,000 passionate members representing the beef community.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.