Cattle producers Anne Anderson of Austin, Texas, Brett Morris of Ninnekah, Oklahoma, and Joan Ruskamp of Dodge, Nebraska are the new leadership team for the Cattlemen’s Beef Board, elected unanimously by fellow Beef Board members during the 2016 Cattle Industry Convention in San Diego on Jan. 29, 2016. Anderson will serve as chairman, Morris as vice chairman and Ruskamp as secretary/ treasurer of the Cattlemen’s Beef Board to lead the national Beef Checkoff Program for the coming year. The Beef Board also elected members to serve on the CBB Executive Committee and others to fill the CBB seats on the Beef Promotion Operating Committee.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeef.org or call (800) 846.4113.